Each social media post needs to engage users and include a strong call to action. You can create a social media calendar that will help you plan your social media campaigns and posts in advance. How often you post to social media will vary according to your organization’s capabilities (and if you have staff wholly or partly dedicated to managing social media), goals and other factors, but here are basic suggested guidelines:
- Facebook: 3 to 10 times per week
- Twitter: at least 1 to 3 times per day
- Youtube: 1 to 2 times per month
- Instagram: 1 to 2 times per week
- Snapchat: 1 to 3 times per week
Additional Resources:
