Your organization's fundraising efforts need to be promoted, just as much as the good deeds that it does. In fact, fundraising, public relations, and marketing all work together.
Nonprofit organizations understand the value of public relations in soliciting donations, attracting volunteers or students, and generally raising awareness of their mission and services. Nonprofits, especially small and midsized nonprofits, typically work with small PR and marketing budgets. However, even small not-for-profit organizations can effectively promote their message through PR and social media marketing.
Bottom Line: Public relations and digital marketing offer superb ways for nonprofits to spread their messages and increase donations to their cause. Social media engagement can amplify positive earned media mentions. Because PR and social media campaigns can be implemented with relatively small investments, they are especially valuable to smaller, cash-strapped nonprofits.