Business, Technology, Operations

Effective Nonprofit Email Marketing
Posted by Mical on August 04, 2018

As a nonprofit, one of the best ways to encourage your audience to get involved is to show them how they can help. Supporters are more likely to help your cause if they can relate to it on a human level. Try to include an image that shows the need that your nonprofit meets or showcases what your organization has accomplished.

Email marketing for nonprofits has been around for a while, but it remains one of the most worthwhile marketing tools available. There is so much opportunity in email marketing if it’s done right—it can make a significant impact on an organization’s bottom line and it’s one of the most cost-effective ways to communicate with supporters and prospects.

If you’re not sold yet, or you just need a refresher, let me remind you of these five important benefits of email marketing for nonprofits:

  • It allows you to grow your list of constituents.
  • It’s easy to measure results. You have records that keep track of everything, and on the back end, everything is in an archived form.
  • It has a high return on investment. According to the American Marketing Association, email marketing has the highest ROI among all marketing tools used by nonprofits nationwide.
  • It’s fast. When you need to communicate something last-minute or turn around a campaign in a short amount of time, email is quick and easy.
  • It’s green—something that’s important to many consumers in this day and age.

Email is inexpensive, immediate, and personal. You can easily test messaging and gain new insights about your audiences. And, finally, the holy grail – marketing automation. You can set up pre-drafted, automated email series and send them based on your conversion goals and past website engagement.

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